Embarking on the design journey for Into Being's brand has been a deeply personal and transformative experience. Infused with the essence of yoga, this project holds a special place in my heart as I've witnessed firsthand the profound impact of yoga on my life. Collaborating with Kylie, whose wealth of knowledge is truly inspiring, added a layer of authenticity and depth to the design process.
As we unveil this revitalised brand in January 2024, it's not just a visual transformation – it's a celebration of balance, well-being, and the seamless integration of mind, body, and spirit. Stay tuned for the exciting reveal of Into Being's new identity, a reflection of the beauty and harmony that yoga brings to our lives.
THE LAUNCH
As we officially launched the new identity, a newsletter was sent to the 1.5k people in Kylie's mailing list to showcase the new look and website.
With a formal introduction of the new brand, we also decided to sprinkle a few of her offerings to both introduce them to new customers and remind loyal ones that the offer hasn't changed.
The feedback on both the newsletter and the new look and website has been incredible, and I'm very grateful to have been a part of this chapter for Into Being.
Curious about the work and the offers? Head to intobeing.co.nz to check it out and step back Into Being your true authentic self.
Venturing into the realm of animation, I crafted a dynamic logo animation to introduce the brand's offerings. With After Effects as my trusty companion—a software I'm just diving into—I embarked on this exciting journey, igniting my passion for animation. I am excited about the creative avenues this opens up, and I'm looking forward to getting to bring more brands to life through the magic of animation!
