These 2 designs were created as a part of my final presentation for the RMIT's Future Skills 8 weeks short course in Digital Graphic Design.
The brief was to promote the new product of a fictional brand of pet accessories called BFF, whose branding guidelines were given to us. I decided to interpret this brief with my own twist and make it a "matching bracelet and collar" collection named BFFurEver.
I went with one Instagram carousel, to touch one of my target audiences: Single Income No Kids, and Dual Income No Kids. Often millenials whose social media of choice remains Instagram. I wanted the design to be fun and inclusive, to appeal to as many potential customers as possible.
The other design was mostly aimed at the other target, Empty Nesters. This web banner was made with them in mind, trying to reach them while they are online browsing for ways to treat their fur babies.
