Nikki Tugnet, a dual rheumatologist and yoga teacher, is on a mission to revolutionise the way we approach health, particularly for patients living with autoimmune diseases.
The Vision: Nikki's vision is simple yet profound – to provide her patients with a comprehensive approach to healing that integrates the principles of modern medicine with the wisdom of yoga and holistic therapies. With a deep understanding of the mind-body connection, Dr. Nikki seeks to empower her patients to embrace a holistic lifestyle that nurtures their physical, emotional, and spiritual well-being.
The Collaboration: As Nikki embarked on the journey to consolidate her offerings and establish her umbrella brand, Dr Nikki, I had the privilege of collaborating with her to bring this vision to life. Together, we got on a creative exploration to develop a brand identity that reflects Dr. Nikki's values, expertise, and unwavering commitment to her patients' health.
The Logo: At the heart of Dr. Nikki's brand is a logo that embodies the essence of balance, harmony, and vitality. Inspired by the intricate connections between modern medicine and holistic practices, the logo seamlessly merges a stethoscope with a lotus flower – symbolising the integration of science and spirituality in Dr. Nikki's approach to well-being.
The Pattern: In addition to the logo, a bespoke pattern was created, featuring the end of the stethoscope intertwined with the lotus flower. This pattern is more than just a visual element – it's a symbol of the harmonious fusion of medicine and holistic healing that Dr. Nikki embodies, with a fun and approachable twist.
Branding Guidelines: Guided by Dr. Nikki's vision, I meticulously crafted branding guidelines that capture the essence of her brand identity. From colour palettes to typography, every element was carefully chosen to evoke a sense of warmth, trust, and authenticity – essential qualities for fostering meaningful connections with patients.
The Website: As we prepare to unveil Dr. Nikki's brand to the world, I am diligently working on her website – a digital sanctuary where patients can discover resources, connect with Dr. Nikki, and embark on their own journey towards holistic wellness. Stay tuned for the grand reveal in April 2024 where you'll have the opportunity to explore Dr. Nikki's transformative platform firsthand.
